You’ve heard the saying, “You can’t manage what you can’t measure” In digital marketing, it’s especially true. Not only do you need to know how much traffic you’re getting and where it’s coming from, but also how long people are staying on your Site and what keywords they’re searching for.

All these details will tell you if your efforts are paying off or if there’s something else that needs your attention. In this article, we’ll cover some common digital marketing metrics (and why they matter) so that you can determine which Digital Marketing Agency Ottawa work best for your business.

Overall Traffic

Traffic is the number of people that visit your website. It’s a measure of how much content you have shared and how many people are engaging with it.

Traffic can be measured by the number of visitors to a site or by the number of page views—meaning pages per visitor (e.g., if you have 100 visits to your Site and each person views five pages on average, then you will have 500 page views).

Sources of Traffic

Most professional Best Digital Marketing Company will tell you that there are five main sources of traffic: search engine optimization (SEO), social media, email marketing, direct traffic and referral. Of these five, the one that’s most important to track is SEO because it’s the foundation of your business.

The other four sources of traffic can be tracked as well if you want to get a better understanding of how they affect your bottom line.

Bounce Rate and Time On Site

Bounce rate is the percentage of visitors that leave the site after viewing page. A high bounce rate may be a sign that your audience is not interested in your content.

Time on Site measures how long people stay on a web page, and it’s an important metric for measuring engagement (and, therefore, conversion). If you want to boost this number, add more compelling or helpful content, or break up the article with subheadings, so people don’t get bored while they read through it.

Social Media Metrics

Measuring social media engagement is a little different than measuring standard website traffic. While there are services that provide analytics and data for your Facebook, Twitter and Instagram posts, it’s not as easy to track what happens after someone clicks on your link.

Here are some ways to measure social media engagement:

• How many likes, comments, or shares does the post have? This is one of the easiest measures of engagement because you get it in real-time.
• You can also look at statistics like impressions (the number of times users see your posts) and reach (the number of people who see one of your posts). These stats will vary depending on how many followers you have and how active they are on their accounts.
• Are people sharing their own content by adding links back to yours? If so, this shows there’s interest in what you’re promoting beyond just clicking “like.” This type of sharing is known as re-shares or retweets; both terms refer to when someone shares another person’s post on their own timeline instead of just liking it from within that person’s feed.
• Some tools allow brands to see which tweets drew more attention from re-shares rather than simple likes—so if one tweet gets 100 retweets while another only gets 20 retweets, but those 20 retweets result in more user engagement (likes or comments), then maybe focusing efforts on creating similar posts would be worth pursuing in the future.

Conclusion

If you’re looking for a way to track your digital marketing campaign, there are many Digital Marketing Agency Ottawa  options available. We hope that this list was helpful in pointing out some of the most important metrics to keep an eye on.

The key takeaway here is that there isn’t one metric that can tell you everything about your campaign—it’s important to look at multiple different factors when evaluating performance. Just make sure to choose the right company. Working with fantastic clients and advancing website development are just a few of the future plans CA Digital, a Canadian SEO firm, has. We’d be happy to hear from you as well if you’d like to join our team.