In the recent past, Facebook has been trying to be more than just another social media platform. A rebranding is an important decision that has to be taken by any company. It’s not a small thing, rather it’s a big step for any business.

Digital Marketing Agency Calgary is clearly aware of the fact that it needs to evolve beyond its current position if it wants to stay relevant in the future. To achieve this goal, Facebook has been making several changes over time. Recently, it announced that it would be rebranding itself as “Meta”—a move that may trigger a new wave of digital marketing.

Why Do Big Brands Go For Rebranding?

The main reason is that it’s a way to refresh the brand image. A brand can have a stale or tired look that requires an update. Changing the company’s focus or identity to make it more relevant in the current market is another reason given by Digital Marketing Agency Calgary.

Alternatively, it’s possible that they want to establish themselves as experts in their industry, so they use branding to do so. In short: rebranding can mean many things for different companies, but what remains constant is that it’s used as a tool for change and growth (and marketing).

Meta & Its Impact on Future of Digital Marketing & Advertising:

Everything in our everyday lives has been significantly impacted by technology and continues to be so.

How we interact, experience, and even live has been greatly impacted by computers in the early 1990s, mobile phones and the internet in the early 2000s, and social media in the 2010s.

Each of these fundamental technologies continues to have an impact on every industry while also spawning entirely new fields; digital marketing is just one example. Therefore, Full Digital Marketing Services can be best for businesses looking to grow, but it’s not the only one. The evolution of the internet has brought about an entire shift in how we view and experience the world. Technology is at the forefront of this change, and as we continue to move forward into the future of technology, so too will marketing and advertising need to evolve with it.

The 2023s is the Decade for Augmented & Virtual Reality:

We are on the cusp of another development with the year 2023, one that will see the advancement of virtual reality and augmented reality, which is poised to enhance, no, make that completely revolutionise, human connection and experience.

The potential for virtual and augmented reality is enormous, and it will take off and become widely used in this decade. But how will it affect online marketing in the future? A lot.

To begin, here’s how:

The best strategies to grab people’s attention right now for brand exposure and buzz generation are augmented and virtual reality.

Augmented reality may change how people interact with the product and service – the digital packaging of the product or service – given that the most important component of digital marketing is attractive presentation.

We, as a Digital Marketing Agency Calgary, are aware of the importance of narrative in both content marketing and advertising. The most fascinating narrative tool of this decade is predicted to be augmented and virtual reality, which offers users a multidimensional experience.

Using augmented and virtual reality, user experience, storytelling, product presentation, and digital packaging can all be elevated to a whole new level. Many companies that provide cosmetics and apparel accessories have already used AR & VR in their digital marketing and Omni marketing strategies.

Conclusion

With the launch of Meta, we can expect to see a new wave of augmented reality in marketing. It’s a new way to create value for customers, build relationships with them, and ultimately drive sales. We’re excited to see what this new technology will mean for the cosmetics industry!