If you’re like me, you’ve probably been told that past data is useless. You know what? That’s a lie. Past data works well for doubling blog traffic & leads. Sure, you can’t predict exactly what the future of your SEO Company Canada will look like, but there are ways to use historical data to your advantage when it comes to SEO and lead generation.

Correlating leads and traffic to your business goals

You can use data to determine what works for your business goals, target audience, and budget.

For example, if you want more traffic from search engine optimisation (SEO), you will want to focus on keywords that people are searching for. You can do this by looking at your web analytics tool or Google Analytics and finding the keywords that brought visitors to your site. If you want more traffic from social media sites like Facebook or Twitter, then look at which content has been shared most frequently by users on those sites. The same holds true with email marketing: look at which emails performed well in terms of clicks and open rates versus others that did not perform as well.

Understanding  keywords for traffic generation

The most important thing to understand about the difference between keywords that are good for lead generation and those that are good for traffic generation is that they ask different questions. Keyword research tools like Google AdWords Keyword Planner and SEMrush will often tell you which keywords have high search volume, but they won’t always tell you what type of information those users are looking for.

Keywords that drive more traffic tend to be transactional in nature—that is, they focus on a very specific action (such as “buy” or “download”) or product (like a particular type of dog food). These terms usually don’t require knowledge about the subject matter beyond basic facts like how many ounces there are in a cup.

Keywords that drive visitors who convert into leads usually require some sort of context or additional information before making a purchase decision. For example: “What kind of dog food should I feed my puppy?” implies that someone has already decided they want to buy pet food; however, they probably still need guidance from an expert before picking out what kind of food will work best for their pup’s needs.

Using historical data to build a robust link profile

Link building is one of the most important aspects of SEO. If you want to rank for keywords, you need links. And if you want to build links, you need a link strategy.

Using historical data allows you to understand what works and what doesn’t work for your brand and industry by looking at the past. Below are a few ways you can use historical data to build a robust link profile that boosts your organic performance:

• Use it as an opportunity to learn about where your competitors have been linking from so that when they stop linking at those places, maybe it means something significant has changed in the industry or even in their business model (for example if they stopped getting coverage on Forbes).
• Use historical data as inspiration when creating content strategies by seeing which topics seem to be more popular/successful with audiences across different channels (e.g., blogs versus social media). This way, when creating content going forward for those same topics or similar ones based on how much traction previous versions received through certain channels such as blogs first then later shared on Twitter). It’s also helpful because not only does this provide insight into what types of content resonate well with readership but it also helps determine where else such material might be appropriate within other areas like paid advertising campaigns or email newsletters too!

Conclusion

If you’re looking to boost your link profile and improve your organic performance, the past data is a great place to start. This method can be used to build a robust link profile that helps you rank for high-value keywords in Google’s search results. Consult CA Digital for the best SEO Canada services; speak with our experts today!