Rankings Aren’t Everything: How to Track SEO Improvements
You’re probably familiar with the concept of SEO: optimizing your website for search engines in order to improve its chances of showing up on those searches. A lot of people think that if their site ranks well in search engines like Google, then they must be doing a good job when it comes to SEO. This is not always true. In fact, there are many factors that can affect where your site shows up on SERPs (search engine result pages) as per Calgary SEO Agency besides just how many times you rank highly for certain keywords and phrases. To get a clearer picture of how search traffic works through your site, you need more than just analytics tools—you need insight into what’s happening behind the scenes as well.
Compare date ranges
To get a better idea of how your SEO efforts are paying off, look at traffic over time. One way to do this is by comparing how the same time period was performing in the past versus now. Look at traffic for the same month, week or day and see if there’s been an increase or decrease in visits.
Additionally, you should also compare your data with similar sites on your topic area (if possible) as well as industry competitors that have similar rankings to yours. This will help ensure that any changes in rankings are due to your efforts rather than other factors like seasonality or changes in Google algorithm updates.
Look for spikes and drops in traffic
While looking at Google Analytics is a good place to start, it’s important to keep in mind that rankings are just part of the picture. You’ll want to make sure that you’re not missing anything else by tracking traffic trends over time and across different metrics.
To do this, the Calgary SEO Agency looks for sudden changes in traffic from specific sources or countries—or both at once! You should also be on the lookout for spikes and drops in traffic from specific cities or devices.
Look beyond Analytics
You can also use a tool like Google Search Console to see how well your content is ranking on Google, and SEMRush to get insight into how much traffic your website receives from each search engine.
Ahrefs, Majestic, and Moz all provide similar features for analyzing links pointing at your website. Raven suggests how many people are likely to click on a given page based on its title and URL.
The SEO Agency Calgary suggests the first thing to do when you want to monitor SEO progress is to set up Google Analytics. This can be done on your own website or on a site that you are managing for another company, and it will help you track the following:
- Search Console data
- Organic traffic and CTRs from Google Search Console
- Referral traffic from analytics (to see if there is an increase in traffic from links being provided)
Once these metrics have been set up, it’s time to start looking for changes in conversions. By tracking conversion rates and values, we can see what kinds of changes are happening with our SEO efforts. If you notice that there has been an increase in conversions over time even though your rankings have remained the same, this may mean that there has been some sort of improvement in user experience on your website–but only if the cost per conversion hasn’t gone up as well!
We’re all familiar with the idea of rankings and how it can impact your business. But there are many other factors that are just as important for tracking SEO improvements, like conversion rates and bounce rates. The best way to stay on top of all these factors is by using a tool like Moz Analytics or SEMrush, which will give you all the information you need in one place along with taking the help from SEO Agency Calgary who knows SEO inside out.