SEO is no longer a buzzword when it comes to digital marketing. It is considered the trump card of digital marketing for every business. But that is not the only resource that digital marketing has when it comes to increasing the visibility of your business on the internet. When it comes to trends every SEO Company Canada has a keen eye on them.

Even the Best SEO Agency Toronto looks out for these trends to leverage them for their digital marketing strategies. As every company wants to stand out, be unique and relevant simultaneously. Here are some such trends that would help your business stay relevant and make digital marketing sounder.

1. Videos Are Everywhere

From live videos to promotional videos on different websites, there is a lot of video content that the companies have been posting. From funny, intellectual, informative to creative, these videos have their loyal viewers. Considering the fact that videos are way more captivating and engaging than any other form of content delivery, making them a part of the digital marketing strategy would promote opportunities.

2. Interactions Make It More Effective

Posting interactive content on various social media platforms. Dropping questions, asking suggestions, posting “happened to you” stories, polls, and so on increase the urge of response from the viewers. It increases the level of engagement among the viewers. These are the baby steps that would lead to an increase in the conversion rate.

3. Chatbots Are Here to Stay

Improving the users’ conversation experience on the website is a must these days. You are very well aware of the pop up that says, how may I help you? Let me know if you have any queries, or I am your virtual assistant as you visit a website. These are the chatbots. This assistant has been a great help to assist viewers with simple queries.

4. Artificial Intelligence Has Raised the Bar  

There is a limit when it comes to the manual analysis of the data. Either you may miss out on the need for improvisation or may not have a more effective perspective of analysis for better utilization of the data. Here is where artificial intelligence has scored a point. With AI, you always will have a better conclusion.

5. Instagram Not to Be Underestimated

Reels, IGTV videos, stories, posts, polls, Instagram live and more have an immense number of daily viewers. The average time spent per week by the viewers on Instagram is 7 hours. It has kicked-started many small businesses even during the lockdown. Deriving sales through Instagram has become a real thing.  Most people used Instagram to follow brands, even you would be among the ones.

What if one of those brands is yours? Yes, that is exactly why Instagram should not be underestimated.

When it comes to digital marketing it is not just an amount increasing the reach of your business to potential customers but also making your business a brand. This trend surely aligns the strategy of Calgary SEO Company towards these goals.