Why You Should Monitor Your Keyword Rankings
Why You Should Monitor Your Keyword Rankings
Why should you track your keyword rankings? It’s a question that marketers have been asking themselves since the dawn of Search Engine Optimization. But with so many ways to track your keywords and a seemingly never-ending supply of data, it can be not easy to know where to start.
But did you know that not tracking your rankings could be costing you traffic and leads? Fortunately, there is a solution – SEO Company Vaughan can help you track your rankings and tweak your campaign as needed to ensure that you always get the most out of your investment.
Like most business owners, you probably don’t have time to track your keyword rankings regularly. In this blog post, we’ll explore why we rank track in the first place—and how to get started doing it today.
Keyword ranking is an important piece of the SEO puzzle.
It’s not exactly a secret that keyword ranking is an important metric for SEO. After all, it’s one of the few metrics you can measure daily and use to make decisions about future content.
But if you’re new to SEO Vaughan-wide campaign or haven’t used keyword ranking as part of your strategy before, this article will help demystify what it means and why you should be tracking it.
You can’t track your rankings without Google Analytics.
Google Analytics is the free, easy-to-set-up, easy-to-use analytics platform that powers most of the world’s digital advertising.
If you want to track your keyword rankings in Google Search Console, Google Analytics is required. Both platforms are part of the Google family and work together quite easily.
You need to identify your keywords.
The first step in tracking your keyword rankings is finding your keywords. To find these, you need to use Google’s Keyword Planner. This free tool allows you to enter a keyword or phrase and see how many searches are performed each month (as well as other related details).
Once you know your keywords, you can optimise your website for them. However, SEO is a complex and ever-changing field, so it’s important to partner with an experienced SEO Company Vaughan-wide to get the most out of your keyword research. With our help, you can ensure that your website ranks highly for your chosen keywords, helping you attract more traffic and convert more leads into customers.
The best way to do this is through an analysis of organic traffic: if someone searches for “cheap shoes” but ends up buying something else from you instead, then “cheap shoes” may not be an ideal keyword for ranking highly on Google Search Results Pages (SERPs).
Track your ranking history.
Tracking your keyword ranking history is important because it allows you to see your website’s rankings at any given time and track how they change over time.
This is especially useful if you make changes to the site or develop new content that you want to ensure will get ranked in Google’s SERPs (search engine result pages).
You can pull this information in Google Analytics by setting up custom reports. Here’s how:
- Sign in to Google Analytics and click on “Admin” at the top right corner of the screen.
- Select “Customize” from the dropdown menu under “Reports.”
- Click “New Custom Report,” then select “Filters,” followed by “Date Ranges.” Here, we’ll select our target date range and give our report a name like “keyword ranking history” (or something more descriptive). If you want data for more than one year, choose “Multiple Years” from below and set up another filter for each year-long period that interests you (e.g., 2016-2017).
Use a third-party tool.
If you want to track your keyword rankings on Google, we recommend using a third-party tool. There are several options out there that can do this for you, but we’re going to focus on one in particular: Google Analytics.
Google Analytics is a free tool that allows you to monitor everything happening within your website. It is an advanced SEO tool as well! You can use it to find out which pages on your site are performing best—and which ones aren’t performing so well—along with tons of other interesting data points that will help guide future improvements or changes.
Keyword rankings are an important metric for any business with an online presence. By tracking your website’s ranking for specific keywords, you can see how well your SEO Vaughan-wide strategy works and make changes as needed. If you don’t have the time or resources to track your rankings, consider enlisting the help of an SEO Company Vaughan-wide help. They identify which keywords are most important for your business and keep track of your progress in reaching the top spots on search engines. Are you currently tracking your keyword rankings? What methods do you use to improve them?