Web performance, and by extension, site speed, refers to how quickly a server’s response (i.e., server response time) and site content are loaded and presented in a web browser, allowing users to interact with it. Page speed is one of the crucial factors to enhance seo performance. Poor page speed can immediately lack user interest and divert visitors to another website.

The user experience, business goals, and search ranking are all influenced by site speed. Visitors will find it easier to navigate your website and locate what they’re looking for if your pages load quickly. Consult experienced SEO Company Canada to read about how page speed affects SEO.

What Is Web Page Load Speed?

You may have pondered what page speed consumers consider acceptable before closing a tab and moving on.

According to Google, if your mobile site takes more than three seconds to load, more than half of your visitors will abandon it. Thus it would help if you aimed for a faster loading time.

Depending on the page elements, such as photos and code, various pages can load at varying speeds. There are various reasons why your website may take a long time to load. There are various reasons why your website may take a long time to load. Even if your site’s code is clean and well-written, the following causes may be slowing it down: Even if your site’s code is clean and well-written, the following reasons may be slowing it down.

Complicated Themes

While exceptional visuals might make your site more appealing, they are also one of the key reasons websites take so long to load. Conduct A/B testing before going live with custom visuals to see how their implementation will affect your website loading time.

Installation Of Useless Plugins

Your site’s performance will suffer if the plugins you employ have not been optimised. Continually optimise your plugins and only use the necessary plugins for your site.

Embedded Media

Including video clips on your website can make it appear more appealing to visitors, but it can also cause it to load slowly. Rather than embedding video content, consider providing links to it to your viewers.

Cheap Web Hosting

You get what you pay for, as the cliche goes. Sure, you want to cut expenses everywhere you can, but an inexpensive web host typically gives poor service and contributes to delayed page loading times.

More Redirects

Too many redirects might cause your website to slow down, which is especially problematic for mobile visitors. Improving your page loading speed is a great SEO strategy that will benefit your clients and search engines.

Every webmaster should consider specific user experiences when building and maintaining a website. Visitors are more likely to click the back button if your website is slow, which will harm your rankings and ultimately decrease conversions.

Mobile performance optimisation should be a major priority for your website because many users will reach it via tablets or smartphones. Your host is the single most important component in having a fast website. The correct host can help you increase your website’s speed and performance.

Choose studio-45 to get more leads and make your brand stand unique from others. We are the top-ranked Vancouver SEO Agency that will help you to grow your business with super-fast speed.