Ways to Increase Organic Traffic Using Keyword Research
Keyword research is one of the most important parts of marketing. It helps you find new and interesting topics that your audience is interested in, allowing you to optimise your site for those topics.
The more popular the keyword phrase, the more competition there is for that phrase. So, if you want to get a lot of organic traffic for your Montreal SEO Company from search engines, it’s important to find some keywords with low competition.
Keyword gaps are keywords that your competitors aren’t targeting. These keywords can be a good way to find new content ideas, and niches and build out your organic traffic.
To start finding keyword gaps, you’ll want to use the Google Keyword Planner tool. The planner helps you identify the most popular search terms people are using on Google (and across other platforms).
You can run some simple searches in the tool that focus on specific topics and see if there are any other potential keyword groups or topics worth looking into.
High difficulty keywords
- High difficulty keywords are the ones that are harder to rank for.
- They have more competition and a lower search volume.
- So how do you get traffic from these high-difficulty keywords?
You can use them as long-tail keywords in your content and target them within your SEO Montreal strategy, but they’re also easier to rank for if you create an infographic on something related to that keyword.
Low search volume keywords
Low search volume keywords are a great way to find keywords that your competitors aren’t targeting.
Low search volume keywords also have a low difficulty score, making them easier to rank for and less competition.
These low search volume keywords are good for content marketing because you can rank organically on sites with high domain authority and get backlinks from them.
This will help you gain more traffic from Google since Google ranks websites based on the quality of content and site reputation (backlinks).
You should also consider including these low search volume keywords in your link-building strategies as well.
Top ranking content
When you enter a query in Google, it gives you suggestions for what to type next based on what people have searched for in the past. These are called Google’s search suggestions and can be a great resource for keyword research.
If you’re trying to find keywords related to your niche, start with some of the top-ranking content results for your target keywords and look at their search suggestions as well.
There are many ways to discover new keywords, but the search engine perspective is the optimal way to find out what people search for.
The engine has access to all the data and can tell you what people are searching for and what they aren’t searching for. This gives you a better idea of what phrases will be successful.
In conclusion, keyword research is essential for anyone looking to increase organic traffic and make their website more popular. By following these tips, you’ll be able to find more relevant SEO Montreal keywords that people are actually looking for when they search online.
Consult CA Digital to increase your website ranking, feel free to comment with your ideas in the comment section.