When it comes to SEO, there’s a lot of misinformation out there. The reality is that it’s no longer enough to simply create a website, add some keywords and call it a day. Today’s search engines are smarter than ever before, meaning that the techniques you used in the past may no longer be effective. Despite this, according to SEO Company Vancouver, some widely held misconceptions about SEO still exist. Here are five of the most common SEO myths debunked:

1. Meta tags are no longer important

While meta tags may not be as important as they once were, they remain important in the SEO toolbox. Many people think that meta tags don’t work because of their lack of use by search engines or because Google no longer displays them in search results. 

However, this isn’t true—Google still uses meta descriptions to determine what your page is about so that users can get a better idea of what it’s about when they do a search and how relevant it is to the query being made.

The best way SEO Company Vancouver suggests that for you to use these tags is by creating them using keywords related directly back to content on your site, but also try including some good long tail keywords along with those terms too!

2. Sitemaps are now useless

Sitemaps are still important; they’re just not as significant as they used to be. They’re still a great way to let search engines know what your website is about and when new content is published, but you can also use them to help your visitors find the right information. 

Sitemaps are still important; they’re just not as significant as they used to be. They’re still a great way to let search engines know what your website is about and when new content is published, but you can also use them to help your visitors find the right information.

3. Back-linking is dead

While it’s true that back-linking is no longer the be-all and end-all of SEO (it never was), it still plays a role. It’s certainly possible to rank without backlinks, but you won’t be going very far if you don’t have them. Backlinks are still one of the most basic ways of getting your content in front of new audiences, even if they don’t directly affect your search rankings anymore.

If you want to get started with backlinking as part of your SEO strategy, there are plenty of options available:

• You could try guest posting on another site or two yourself; though this isn’t always easy to do and will require some extra work on your part, it can pay off huge dividends if done properly. Just make sure that whatever site you guest post for has an audience that aligns well with the one you’re targeting!
• You could also try using the services of a backlink building from Best SEO Company Vancouver, because they can help you find the right sites and content to guest post on that will get your name in front of new audiences while still providing value for them!

4. The more pages you have, the better

A lot of people think that the more pages you have, the better. But this isn’t always true.

First, if you’re targeting one particular keyword and there are hundreds of other pages on your site about it (or even just mentioning it), Google will see that as a sign that all those pages might be trying to rank for that term. 

So what happens? The SERP ends up ranking those other pages instead! You can lose all your rankings because of something called “over-optimization” (too many exact match keywords). This can happen when there are too many duplicate content sites in general and when they’re targeting the same keyword phrases.

Well, SEO Company Vancouver said that you must keep in mind that adding more pages means adding more time into developing them – which may not be worth it if search engines already have enough content from other sources anyway!

5. The more keywords, the better

The truth is, keywords are not just for search engines. Keywords help people find your content—and that’s what matters. You can create better content and marketing materials when you know what your audience is looking for. And a benefit of long-tail keyword research? It’s one of the easiest ways to improve SEO across the board!

Conclusion

Google is a fickle beast, but there are some simple steps you can take to make sure your site is optimized for the search engine. Whether you’re a newbie or an old hand at SEO, it’s important to keep up with current trends in order to stay competitive. Hopefully, our list of five common SEO myths has provided some valuable insight into what not to do when optimizing your site!