When it comes to local SEO, the quality of your content is more important than ever. With the rise in visibility of local search results on Google and Bing, it’s vital that you make sure your website contains high-quality information about your business and its products/services and thats where you need the help of Calgary SEO Agency.

This can include articles written by an expert or content generated through automated tools. But one thing which has always been important is making sure that all of this information contains keywords related to your business—and not just any old keywords but ones that are relevant and specific enough to be used effectively online.

Why Google is cracking down on keyword stuffing in content?

Google wants to make sure that the content on its search engine is relevant, helpful and not misleading. This is why they are cracking down on keyword stuffing. If your content does not cover a wide range of topics, then it will look like spam in Google’s eyes.

The key here is to write about a variety of topics and make sure you have a good quality set out in each article so that Google doesn’t think you are just trying to rank well for one specific keyword.

How Google is detecting keyword stuffing?

Google is able to detect keyword stuffing by looking at the density of keywords in a piece of content. If you’re using your target keyword too many times on a page, it can be flagged as spam by Google.

Google also looks at the context in which keywords are used within pieces of content. For example, if you were writing an article about “Hawaii”, then you would probably include several instances where “Hawaii” appeared in bold or italicized text because these techniques highlight important words for readers’ attention and help them understand what ideas are being communicated without having to read every word carefully themselves.

Ways to avoid overusing keywords in your local SEO content

To avoid overusing keywords in your local SEO content, try the following:

• Using synonyms. If you’re writing an article about a “fountain” that’s located at the “downtown plaza,” it’s a good idea to use different words such as “pond,” “water feature,” or even something like “manmade water feature.” You can also include negative keywords if you’d like to narrow down your search results even further.
• Using long-tail keywords. These are phrases made up of several words that describe a specific topic in detail—for example, instead of saying “pizza” or “Italian food,” you might say “best Italian restaurants in San Diego.” This gives Google a better idea of what your page is about and allows users to find exactly what they’re looking for when they visit your site through search engines like Google.
• Using keyword variations and synonyms throughout every page on your website will keep visitors engaged with their searches as well as give them options when searching for businesses nearby!

Creating the right kind of local SEO content matters more than ever

The rules of local SEO content have changed. In the past, keyword stuffing was a valid strategy for getting your website’s pages ranked on Google. Nowadays, there are many things that can get your site penalized by Google and that only an expert can help you out, hence you need to hire Calgary SEO Services.

Keyword stuffing is one of them. Google will detect if you’re overusing keywords in your content and your page may get demoted or even removed entirely from its search engine results pages (SERPs).

Conclusion

At the end of the day, there’s nothing wrong with using keywords in your local SEO content which you can get by Calgary SEO Agency. The important thing is to do it in a way that helps Google understand what your business is, who it serves, and what makes you special.

We recommend using keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find out which words are most relevant for your business and then include them naturally throughout your web pages so that they make sense together (and not just thrown together haphazardly). So hire CA Digital, our experts will help to avoid overusing keywords because it will ensure there’s always some balance in their use throughout each piece written about any given topic!