Are you facing ranking issues for your business? Sometimes things might not work as you planned and it’s completely okay. Lack of SEO knowledge and wrong guidance can lead to unsuccessful ranking. As Google algorithms keep on updating with time, it’s important to stay updated with the evolving time.  Whether it’s a small business or any big trending business, every business needs to change its SEO strategies with the changing requirements and trends. Unknowingly many of us make SEO mistakes that might be affecting our website ranking directly and indirectly. Consult the experienced SEO Company Canada to understand your business properly and prevent SEO mistakes.

• Targeting the wrong keyword

Many people misunderstood SEO and think that it’s only about the massive amount of traffic on the website but it’s more than that. Ensure using the right keyword at every page to rank higher on Google. Conduct deep research and analysis to find the right target keyword instead of focusing on generic keywords. Being specific about the business will help to rank better and help to achieve better reach on the search engine.

• Avoiding local search

Local search plays a crucial role for small businesses as well as big business owners. The local search usually refers to targeting the specific region and area to increase the business. Include region-specific keywords, titles, and content in the website to target the local people. Adding local phone numbers, ratings and other information can help to achieve the best reach.

• Avoiding the awesome content

Content and SEO both are interrelated with each other. It’s precise clear that awesome content will attract awesome visitors hence, always post good quality content on the website relevant to the visitors and trends. There are many businesses that is still struggling for awesome content. When it’s about good content, it refers it should not be too long nor too short. Keep the reader’s expectations in mind while writing the content of the website.

• Avoiding to stay visitor on site

Any random visitor can land on the website but it’s up to the content, look and feel of the website that keeps the visitor staying. Make sure the visitor doesn’t redirect to the other page due to technical or other issues. Slow website speed and boring content can result in less ranking. Including a call to action is the best way to keep visitors on the website for a long time.

• Ignoring mobile-friendly design

Nowadays, the majority of people use mobile to search for anything as it is easy and convenient. This tells you how easy it is for people to use your page on a mobile device. But keep checking and testing the website on regular basis to know the bugs and fix it at the right time. The finest piece of advice we can give is to go to your site on your own phone. Try clicking on every button, link, and image on your own site for a time to see what happens.

Wrap-up: Hope you found the blog useful to prevent future SEO mistakes. Reach studio 45- Edmonton SEO Company to achieve your dream ranking and other SEO services.