If you’re looking for a way to get more traffic to your website and improve search rankings, keyword research is the place to start. But with so many different factors involved—user intent, competition, SERP features—it can be overwhelming. The good news is that there are also some common mistakes you should avoid at all costs if you want to master keyword research and improve your marketing strategy for your SEO Vancouver Company, then seek expert consultation to target the right keyword.

Ignoring user intent

User intent is why a user searches for a particular keyword. It’s one of the most important components of keyword research because it can help you determine what type of content to create and where to focus your efforts in order to attract users who are ready and willing to buy.

Ignoring your competitors

The first thing you should do is identify your competitors. If you don’t know who they are, how will you ever beat them?

Here’s a tip: keep in mind that many companies have multiple competing websites and brands, so make sure to track down all of the domains associated with names or keywords that come up during your research.

Once you’ve got the full list of competitors, go through each link and check out what they’re doing right now. Are there any gaps in their strategy? How can you fill those gaps and get ahead of them?

Focusing on a high search volume and ignoring traffic potential

The most important thing you should keep in mind is that keyword research, at its core, is about getting the most traffic possible. So while it’s true that a keyword with high search volume may not have much traffic potential (which we’ll get into further below), it’s also true that a keyword with low-volume searches but huge potential may be overlooked if all you’re looking at is search volume.

Overlooking low-hanging fruit like LSI keywords

When you’re just starting out, you might want to try a few low-hanging fruit as well.

Low-hanging fruit is exactly what it sounds like—easy and obvious keywords that are right under your nose. These words are not very competitive but can still generate plenty of traffic if they’re ranked high in Google’s search results.

These keywords aren’t too difficult to find because they often appear in the main section of content (such as H1 or H2 tags or subheadings) and/or are repeated throughout the page several times (in bullet points, lists, etc.).

Mastering keyword research can be overwhelming

Keyword research is a skill that can be learned and mastered. Mistakes are a normal part of learning, mastering, and even learning how to master. Make sure you understand why you’re doing keyword research in the first place so that you don’t end up wasting time on keywords that might not work for your business or industry. If this is unclear, go back to Step 2: Define Your Goals and Objectives from Part 1 and see if there are any holes in those goals; then, update them as necessary until they are crystal clear!

Conclusion

Remember, keyword research is an art and a science. You can’t just throw keywords into a spreadsheet and hope for the best. You need to do your homework and research what people are searching for when they come to your site. Consult CA Digital- Top SEO Company if you are facing issue with keyword research for your business.