Major SEO Trends To Know In 2023

We’re always on the lookout for new trends in SEO, and one thing we know for sure is that there are always new trends to come. But what does that mean for your SEO Company Markham? We’ve put together an infographic highlighting some of our favorite upcoming SEO trends.

In this guide, you’ll learn about topics ranging from semantic search to mobile-friendly sites, as well as tips on how to use these things in your own marketing strategy.

Google E-E-A-T (Experience, Expertise, Authority, Trustworthiness) 

Google has updated its algorithm to focus on E-E-A-T as a ranking factor. E-E-A-T stands for Experience, Expertise, Authority, and Trustworthiness. Each of these elements focuses on a different aspect of your website and how it can help users achieve their goals.

Google E-A-T is a critical factor for businesses looking to improve their online visibility and reputation. At our SEO Company Markham, we prioritize E-A-T in our optimization strategies to help our clients achieve higher search engine rankings and establish themselves as trustworthy and authoritative sources of information in their respective industries.

Increased Focus On Helpful Content & Unique Value 

The most successful content is that which provides value to the user. This can be anything from a piece of useful information, like a recipe or DIY project, to an answer to a question they have been asking themselves.

The best way to make sure your content is valuable is by making sure it answers some kind of need in the mind of your audience–either by solving a problem or answering questions they didn’t even know they had.

AI And Machine Learning 

AI is a technology that can learn from experience and improve over time. It’s used in many industries, but it’s particularly important for SEO Markham because it can help with content creation, keyword research, and link building.

AI uses machine learning to analyze data sets to make predictions about future events based on patterns observed in the past. Machine learning is focused on developing algorithms that can learn from large amounts of data without being explicitly programmed on how to do so (like traditional programming). In other words: AI uses computers as its brainpower instead of people!

Structured Data 

Structured data is a format that allows search engines to understand the meaning of your content. It can help search engines show your content in a more meaningful way, and it improves the user experience on your website.

For example, say you have an article about “how to build an outdoor brick oven.” If you use structured data tags on this page, then Google will know what it’s about and serve up some useful information like nearby brick oven builders or how-to guides for building one yourself. This makes it easier for people looking for this kind of information–and even those looking for something totally different!

Entity SEO 

Entity SEO is the process of optimizing content for specific entities. For example, if you own a restaurant and want to rank higher in Google search results, you would optimize your website’s content using the name of your restaurant as well as keywords related to food and drink (e.g., “restaurant reviews”). This helps Google understand what the page is about so it can place it at the top of its search results.

Entity SEO Markham has become increasingly important as Google continues to get smarter about understanding entities on websites and in other types of documents like PDFs or PowerPoint presentations.

Conclusion

In conclusion, staying updated with the latest SEO trends is crucial for businesses in 2023, and our SEO Company Markham is committed to keeping our clients ahead of the game. By staying abreast of major SEO trends, we can help our clients optimize their websites for higher rankings, increased traffic, and improved online visibility.

Trust CA Digital to implement the latest SEO strategies and techniques to boost your online presence in 2023 and beyond.