Google is the cornerstone of the internet, contextually speaking, making it possible for businesses to grow their respective sites. However, in recent years Google has faced criticisms for allowing unfavourable search engine results on its platform. Continue reading the blog to learn more about what is happening with Google’s reign over Search Engine Optimisation. To understand the seo optimisation better, take advice from SEO Company Brampton to make the practical seo changes for the website.

How are search results affected by algorithm updates?

Google is always releasing algorithm updates to improve the search experience. The most recent algorithm update, named Penguin, was released on May 25th, 2014. This update changed how Google ranks websites and affected how websites rank in search results. Depending on the nature of your website, you may have seen an impact from this update.

If you have been using SEO techniques that rely on manipulating your site’s ranking in search results, you may have seen a decline in traffic due to Penguin. This is because now Google relies more on signals from the website itself, such as quality content and user engagement. Additionally, if you are a small business and do not have many backlinks, then you may have seen a decline in rankings due to the increase of spammy links. Increasingly, Penguin is penalising websites with noisy or low-quality content as well.

However, there are some ways to mitigate the effects of this update. You can try temporarily disabling some of your optimisation techniques while Google makes adjustments to its ranking algorithm. Additionally, providing valuable content and engaging with your users will help maintain good rankings. If your website falls victim to spammy links, then you can work to

What to look for if your site’s rankings are slipping?

Google has been slowly but surely phasing out their Penguin update, so your site’s rankings might be slowly recovering. However, if you’ve noticed that your site’s rankings have gone down recently, it’s important to check for potential causes. Here are a few things to look for:

1. Broken links – If your site’s rankings have been slipping and you’ve noticed that some of your important pages have broken links, it could be because of a Penguin update. Make sure all of your pages have valid linkbacks and check the links on your pages to make sure they’re not artificial or spammy.
2. Poor ON-page optimisation – Poor ON-page optimisation can impact a site’s ranking by Penguin. Make sure your titles, tags, descriptions, and headers are well written and keyword-rich. Use appropriate keywords in your metadata as well.
3. No changes detected – If all of the above checks show no changes, it could be because Google is still Locking up your most important search results due to past penalties incurred by the site. Speak with an SEO expert to determine if any changes need to be made on the site for its ranking to

Can we trust Google with personalised search engines?

Most of us rely on Google for information, whether looking for a recipe or finding the latest news. However, Google’s personalised search results are starting to feel a little more like a game of Russian roulette.

The first clue that something was wrong came when Google announced that it would be disabling Cross Dimension Stripping (CDS) for certain queries. This feature helps users find related results across different websites, but it was removed for “certain searches”. What did Google say were some of these “certain” searches? Well, according to its announcement blog post, CDS would be disabled for “Google Search queries with abusive targeting”, “Google Search queries with offensive content”, and “Google Search queries with low-quality content”.

How can you adapt your marketing strategy for 2022?

Google has long been known as the undisputed king of search engine optimisation (SEO). However, recent reports suggest that Google is starting to change its algorithm and locking up some of your most important search results.

You need to be prepared for this change if you’re a business owner. You can’t rely on Google to always be your traffic source. You have to adapt your marketing strategy to ensure that you’re getting the most relevant traffic possible.

Conclusion

Google is still locking up your most important search results. Thankfully, there are ways to circumvent these restrictions. By following a few simple steps, you can ensure that your SEO Brampton results are accurate and relevant, regardless of Google’s decision. One way you can do this is by optimising your website. We can help you with this process, so don’t hesitate to contact us today.

If you own an online business and want to achieve high traffic and the trust of customers, then hire studio45 to strengthen your brand reputation.