If you are interested in learning about SEO or are planning to join any SEO company Canada, then getting a better idea about “Dofollow” and “Nofollow” is a must. You must have read a lot about link building, keyword research, content writing, keyword spamming, white hat and black hat SEO, and much more.

Read to know what the Best SEO Agency Toronto has to disclose about such links and how they impact online marketing.

A business should have a powerful strategy to progress in the right direction and generate effective results. When we talk about online marketing, content plays a vital role. Content marketing has the ability to bring the most prominent results.

However, it is simply not only about creating good content, but it includes a lot of terms such as dofollow and nofollow links for better performance.

In this guide, we will shed light on dofollow and nofollow links and the differences between these two.

Dofollow link

“Dofollow link” is a term that is used to describe a link that passes link equity to another website. Such links are those that allow Google and another search engine to point back to your own website.

In simple language, whenever you insert a “dofollow” link on your site, it targets you back which can strengthen your website’s authority by representing to search engines what other posts, links, and sites are linking to your website.

Let’s understand this with an example,

If any blog site uses any link from Studio45 Company on its blog which is a dofollow link, the blog post or web page that is in the link will be considered for ranking purposes.

Some of the users also call it “link juice” as it indicates Google’s PageRank metric. Hence, whenever you include any external link to your website, blog or post, make sure that the website link has good authority because it will help you grow on the search engine ranking meter.

Nofollow link

A nofollow link includes an HTML attribute which is rel=”nofollow” that tells the search engine to not pass link authority from the linking page to another page. If you are concerned about SEO, then nofollow links do not have a huge impact on SEO. There are a few links that you can include but they don’t point back to your site. Such links are also considered as nofollow links. They don’t help you with SERP or aren’t increasing your PageRank.

An example – <a href=”https://www.xyz.com/” rel=”nofollow”> Link Text </a>

Such inclusion of “nofollow” signifies search engines to not consider it for ranking of those websites that link the same on their website. With the help of various tools such as SEMRush, you can differentiate nofollow and dofollow links, so you will get ideas while inserting any of them into your content.

Dofollow Vs Nofollow links

It is necessary to understand link building procedure to get a clear idea about the difference between these two. A simple fact is that every time you upload a new blog or content on your website, it increases the chances of being found by search engine crawlers and audiences.

If lots of internal and external links point to your website, Google gets a hint that your website must be so good that people prefer you. Through this way, your website will be in a better position on the search engine result page.

Bottom line,

Connect with the best SEO Company Canada to get practical knowledge of how dofollow and nofollow works and what goes the best for your website’s progress.