Search Engine Optimisation (SEO) is what every SEO Company Canada uses to get more traffic to your website, increase organic leads, increase sales by achieving the top rank on the Search Engine Result Page (SERP).

All of this could be possible because of the increased searches of the people for anything or everything on Google or search engine as a whole. These search phrases are used by the potential visitors of the websites because of the core of the target keywords for the SEO strategy of SEO Company Vancouver.

The technology and the method of searches by the people are evolving. By 2020 more than 50% of the searches on Google were voice searches. A hence the increased emphasis on the long-tail keywords as a part of the recent SEO strategy trend. The world would still keep evolving, but one thing that would always be an integral part of the SEO strategy is the Search Intent.

Search Intent or User Intent is the primary goal or the intention of a user when searching a query in a search engine. Each user is searching for a specific type of answer or resource when they search on a search engine.

If you are searching burgers on Google, what would your expectation be in the result of your favourite burger or its recipe? Both of these are different search intents related to the burger.

The search intent is classified into four types listed below:

1. Informational

Nearly 46% of the people who are searching in the search engine are seeking information of any sort. It is, in fact, the most common search intent. Most of the information searches are questions. Some could be terms people need information for.

Examples:

• What is the speed of light
• Elon Musk
• How to make a pizza
• Home remedies to get rid of dandruff in winter

2. Navigational

If the searchers are looking for a specific website or webpage, the search intent is navigational. The user chooses to go with navigational search intent when they are unsure of the exact URL. Along with the brand or website names adding additional specifications would help you find an exact page.

Examples:

• YouTube Premium login
• Gmail Login
• Best SEO Company Vancouver

3. Commercial

If you are looking forward to buying a brand new laptop, you would surely look for specifications of a variety of models of the same brand and even compare a variety of brands before you end up purchasing ones. All these searches that potential customers do during this process until they are convinced of which one is the best fit as per their requirements are commercial search intent.

Examples:

• Best air fryer
• Best smartphone under 500$
• Tesla reviews
• Which is better, iPhone 13 pro to iPhone12 pro

4. Transactional

As per the name, the intent seems to be completing the transaction in the content of the purchase, but it is not just restricted to purchase. It could be completing anything like sign-ups, subscriptions, and so.

Examples:

• Buy iPhone 13 Pro
• Use the 20% coupon
• Shop Louis Vuitton bag
• Buy the air fryer from the sale
• Get quotes from SEO Company Vancouver

 Make sure to make the search intent part of the SEO strategy to get enhanced results.