Content marketing is one hell of a part of Search Engine Optimisation. One can even question the existence of SEO without content! It is why SEO Company Canada emphasises crafting quality copy for the web as it would contribute greatly to the effectiveness of tailored SEO strategy that experts make for your business.

It makes it necessary for every copywriter of each Calgary SEO Agency to know the secrets that would enhance their copy such that it perfectly serves one arrow, two targets. The dullness of the copy content would impact the SEO results.

Won’t you agree too with it?

Well, one such secret of “bucket brigade”. It makes your readers stick to the copy without realising that they have reached the copy’s end.

What is Bucket Bridge?

Bucket Bridge creates a human chain for transferring goods buckets, especially buckets. Its history lies in the time when there were no firefighters to put out the fires. The humans create chains and base the buckets to put out the fire. Why not apply this technique in the copy too? We will not pass the bucket literally but create an unbreakable flow to engage the readers.

In copy content, these bucket bridges ensure the seamless transition betwixt sentences and paragraphs as this is where the links break, and so the reader’s engagement. This magnetic writing technique is often referred to as Grease-Slide Copy.

So if not buckets, then what is used in copywriting?

Words and phrases!

What else was on your mind?!

Anyway, if you anticipate that it will not work today or is irrelevant today, most information seekers have become page skimmers. Believe it or not, these bucket bridges would turn those page skimmers into loyal readers.

BUT

You do not just jump right into it and only use it in your content. It is one of the techniques but not the only technique.

Further, you have to consider the following.

• It is not a substitute for quality writing for your copy content.
• There is no limit to the use of these phrases in the content. Be generous!
• Experiments would lead you to explore what works for your writing style.

Here are the examples of Bucket Bridges

• In a nutshell
• In truth
• In short
• In essence
• Based on the results
• But wait — there’s more

Yes, there is more to it. There are a lot of examples that you can find on Google.

How It Benefits SEO?

• Improves user experience
• Increase reader engagement
• Reduces bounce rate
• Provides professional touch to your copy content
• Establish an emotional connection with the audience.
• It helps establish connectivity among sentences and paragraphs.
• Ultimately increase website ranking.

A shoutout to all copywriters of Calgary SEO Agency out there – Let us use this and many more such techniques to up our content game to a whole new level. Such that none of our users can escape from the spell of our engaging content!!